L V pro.

Damaged by colour, refused by other salons, fighting frizz every morning? Your hair can still be soft and straight.

1 / 4

Like a doctor reading a chart, Masa hears your hair history and the outcome you want, then straightens to match.

from SGD 350

Why straightening goes wrong. And what Masa does instead.

A woman looking worried at her dry, damaged hair ends

Other salons

What most salons do

Same chemical. Same heat. No questions.

Most salons use one strong chemical and the same high heat on all of your hair, without asking what has been done to it before.

What happens to your hair

Dry, breaking ends. Flat hair. Or turned away.

Your ends are years older and much weaker than your roots, so the same treatment breaks them. Your hair looks flat and fake, and the chemical smell stays. Or the salon calls your hair “too damaged” and turns you away.

Masa's method

What Masa does

He checks first, then treats each part differently.

He uses a premium Japanese acid formula: much milder than the usual strong chemical, with far less smell, and made to care for your hair while it straightens. He checks your hair first, then sets it for each part: full strength on healthy roots, gentler on coloured lengths, and lower heat on your weak ends. A final repair step finishes it off.

What you get

Soft, natural straight you can still colour.

Soft, natural straight hair with ends that don't break, and hardly any chemical smell. Because your hair stays healthy, you can still colour it, and straighten it again next time.

Something not right within a week? Come back. He'll check your hair and fix it for free.

The same woman, happy, touching her soft straight hair
Portrait of Masa

Clients asked for him by name. Stylists learn from him. Now he does your hair himself.

Over 31 years as a hairstylist. 20 years teaching straightening to other stylists.

31+years as a hairstylist
No. 1for clients asking for him by name, in a major Japanese salon group
4countries where he teaches stylists
  1. 1995Starts as a hairstylist in Japan
  2. 2006Starts teaching other stylists
  3. 2012Moves to Singapore
  4. July 2026Opens LVpro Hair House, Orchard

One stylist. A few slots a day.
Ask for yours.

from SGD 350LV Signature Hair Straightening
from SGD 450Straightening for Coloured / Damaged Hair
from SGD 250LV Texture Control / Acid Keratin

“Of all the straightenings I've had, this was the best result.”

Hours

10:00 to 18:00
Last booking 17:00
Closed Fridays

Where

14 Scotts Rd
Far East Plaza #05-03
Singapore 228213